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| Posted in | Posted on Monday, February 13, 2012

Urban Athletics bringing back DADA!

Dada Prince II (Dark Brown & White) - 4,500 pesos

Dada Blade (White, Red & Yellow) - 5,995 pesos

Dada Court Combat II (Black) - 4,295 pesos

Dada Block Hoody (Black) - 2,295 pesos

Dada Electric Hoody (Black) - 3,250 pesos

Dada Electric Hoody (Gray) - 3,250 pesos

The brand was kicked off in 1995 by young entrepreneurs capturing the upcoming lifestyle of hip hop culture in small range of caps and tees. Their goal was to create a successful brand with deep urban roots and a lifelong dedication to its future development. The meaning of DADA originates in African culture. It stands for a child born with a blessing and a special destiny. Just as joyous, young and different as the child so is the brand DADA, born with the ambitious dream of reaching a supreme position in the urban fashion market. This idea is further manifested in the recognizable crown logo.

DADA rapidly moved on to extend its product variety on a global market and was proud to introduce the DADA footwear line in early 1996 as well as offering a product range from men’s and ladies apparel, to lifestyle footwear and accessories. DADA shoes were endorsed by star NBA players such as Chris Webber, Vlade Divac, Karl Malone and Latrell Sprewell. Pushing the frontiers of design and functionality has always been part of the brand’s philosophy earning DADA a huge amount of street credibility. Several celebrities such as Snoop Dogg, Eminem, DMX, Dr. Dre, Xzibit, Yin Yang Twins, Be Real, Ludacris and Petey Pablo amongst others are affiliated to the brand’s first steps.

DADA footwear and apparels are now exclusively available in Urban Athletics Greenbelt 3, Toby’s Arena Mall of Asia and in Toby’s Robinsons Place Manila.

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